About Us

Who We Are

The Customer Experience Association is a professional nonprofit society established in the Kingdom of Bahrain to promote the culture, knowledge, and practice of customer experience. The Association provides a platform for professionals, organizations, service leaders, researchers, students, and practitioners to connect, learn, collaborate, and contribute to the advancement of customer-centric practices across sectors.

Our Vision

To elevate the culture of customer experience in a way that achieves sustainable excellence and aligns with global standards.

Our Mission

To empower professionals and organizations by providing knowledge, tools, and best practices that support the delivery of outstanding customer experiences and strengthen customer experience as a key driver of business success and impact.

Our Objectives

Promote awareness of customer experience as a professional and strategic field.
Raise the level of professionalism among specialists and employees working in customer experience.
Enhance collaboration and performance improvement in customer experience practices.
Encourage best practices in customer experience and elevate the quality of customer interaction.
Contribute to a distinguished national image and strengthen Bahrain's position regionally and internationally in customer experience.

Our Values

C – Customer-Centricity

Putting the customer at the center of service design, delivery, improvement, and decision-making.

X – eXpertise

Promoting professional knowledge, capability, and practical experience in customer experience.

A – Advancement

Encouraging continuous improvement, innovation, and development in customer experience practices.

Our Scope of Work

Organizing meetings, seminars, awareness events, and workshops that contribute to building individual and institutional capabilities in customer experience.

Establishing digital platforms to publish awareness and professional content related to customer experience.

Holding conferences and forums related to customer experience.

Launching awards and recognition initiatives to motivate organizations and individuals to deliver outstanding customer experiences.

Conducting specialized studies, research, and surveys to identify the current state, challenges, and opportunities in customer experience.